A B O U T
“One part physicist, two parts hopeless romantic… Welcome to world of wedding gown designer Naomi Neoh.”
C A R E E R P A T H
Naomi Neoh creates modern, elegant gowns designed for an utterly romantic bride. She loves the swish of light billowing silks with delicate French lace finished with fine beading, crisp ribbon and silk rose corsages. Inspired by real brides, her favourite pastime is to create gowns for real women’s body shapes, using her innate understanding of line and cut to adjust each dress to flatter and fit. A dedicated fabric addict, making wedding dresses allows Naomi to use the finest fabric with the most decadent trims and often a design will come instinctively once she has fallen in love with a new fabric.
Naomi did not set out to be a bridal designer. Reading Physics at Durham, she moved on to an IT job in the City and a Merchandising career before she decided to have a lifestyle change and gave up the conventional 9 to 5 to find a different path. Sewing had always been her favourite hobby and a chance of fate led her to bridal design. The first wedding dresses were born in 2008; an unconventional twist on the classic wedding gown with an unusual pairing of silk chiffon and French lace with blush undertones and fine silk rose corsages which have become Naomi’s signature look.
D I T A
“I wanted to create gowns which were light and joyful to wear.”
Naomi draws on her scientific and engineering background to create her corsetry and make her patterns. She creates internal foundations which replace the need for bras and basques, making her dresses effortlessly light to wear whilst giving a beautiful silhouette.
The design team in London create every gown from scratch – from sketch to drape, pattern, toile, re-cut, re-pattern (as many times as necessary), pin and tuck, to the final gown.
Dresses are designed inside and out, so the finished gown has the cut, finish and internal structure to sit beautifully on the body.
They are tested in the studio by all of the team to see how the dress feels to wear and to ensure the fit works on real bodies, not just a dress dummy.
Naomi invests a lot of time in sourcing her fabrics and when she hasn’t been able to find exactly what is needed, she has had silk chiffon dyed to get the perfect, unique tone to flatter brides or had a lace pattern re-beaded to her exact specifications. She goes to extreme lengths to make sure the final dress is just as perfect as the image in her head.
With critiques of her designs openly welcomed, a dress is not complete until everyone in the team likes it.